A clear explanation of the right way to manage separate collection. CONAI and Biorepack presented a communication campaign to help people identify bioplastic packaging for correct disposal together with food waste
Confusion and uncertainty can lead to unintentional mistakes in the separate collection of materials. For this reason CONAI and Biorepack have chosen to create a specific communication campaign to help people recognise bioplastic packaging that can be composted together with the organic fraction of municipal solid waste (OFMSW), explaining how to use it and separate it correctly. Through a series of videos, inviting people to go ‘beyond appearances’, the two organisations want to raise awareness about the proper separate collection of organic waste, and in particular about biodegradable and compostable bioplastic packaging. In the two films the key message is clear: don’t be fooled by appearances, like when you mistakenly dispose of bioplastics together with conventional plastics. By carefully reading the labels and symbols on packaging you can separate waste properly and dispose of compostable bioplastic packaging together with food waste.
Go beyond appearances. Don’t dispose of compostable plastic with conventional plastics
Watch the videos: Beyond appearances Beyond appearances – Tutorial
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